The past week, the students had a week long excursion to Mexico City packed with various activities including numerous speakers and visits. One of the visits was to the Pascual Factory, a Mexican soft drink company, which has a powerful and inspiring history that continues to thrive on the market today. The company, known in Spanish as Sociedad Cooperativa Trabajadores de Pascual, is an amazing business especially when its competition consists of major corporations such as Coca-Cola. The cooperative has survived combating corporate competition for decades and still has been able to succeed as a company that prioritizes its workers above fiscal interests. The company faced a pivotal conflict in the 1980’s when workers asked for a wage increase during of time of questionable ownership. The workers, the heart of the company, refused to accept no as a response to their petition. They began a strike that lasted 3 years and ended successfully in favor of the workers. The story continues to be an inspiration for many. The business has continued to grow since the labor strike in the 1980’s without a single peso from the federal government. By standing up for the morals that keep the cooperative strong and just, the Pascual factory was able to keep the ownership of the business in the hands of the workers.
-Sam Krogstad, 2012